WEDDINGS ONDECK BRAND
Weddings Ondeck is a wedding coordinating business run by my client out in Alabama. She requested a nice, elegant logo for her new business. We had a lot of great conversation about colors, what kinds of details she was looking for, and about the wedding business itself in order to build her a cohesive brand that would translate across all platforms.
From there, I put together the following style guide, combining elegant and luxury looks with natural elements that could catch someone’s eye for any wedding season. I wanted to find a unique way to incorporate the “W” and “O” into the logo without it spelling “ow,” which is why I went with a large circle and stylized “W.” I chose emerald green as the main color for a number of reasons—mainly because it was her favorite color. The icon is designed to work with and without the script text so it fits into multiple print and digital platforms.
